With the fans allowed back at games, create a campaign focused on brining the fans and filling seats.
Target University of Oregon student and local families by introducing them to the revamped team and remind them of the energy the team has.
Focus on the energy and experience of being at a game. Get the audience to interact with the team in new ways.
With the fans allowed back at games, create a campaign focused on brining the fans and filling seats.
Target University of Oregon student and local families by introducing them to the revamped team and remind them of the energy the team has.
Focus on the energy and experience of being at a game. Get the audience to interact with the team in new ways.
To highlight the meaning and importance of being a part of the O family.
Script:
"One letter. Two hands.
A signal representing the best fanbase in the nation.
The O means family.
The Oregon family is strongest while cheering for our Ducks.So get up, get loud and Throw Your O with us at Matthew Knight Arena.
Tickets available now through the GoDucks Gameday app and GoDucks.com."
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What's the best way to get our campaign into people's hands?
Be in their hand.
Customized coasters for local restaurants. We wanted parents and families to engage with our campaign and be informed about game dates while at their favorite neighborhood spots.
Locations: Bier Stein, Beer Garden, Wild Duck Cafe and Agate Alley.Total of 4,000 coasters across Eugene.
Coffee Sleeves: Brought game dates to the attention of parents and Eugene residents by printing them on coffee sleeves distributed in local cafés with a QR to purchase tickets.
Locations: Magpie Coffeeshop, The Washburn Café, and all UO campus coffee shops.
A total of 9,000 coffee sleeves are out in the Eugene/Springfield community.
Directors- Micheal Lovett & Kate Thomson
Account Manager- Rachel Siebert
Project Manager- Megan Wiessman
Art Directors- Connor Phillips & Everett Biron
Designers- Maggie Salter, Sebastian Healy & Chloe Montague
PR Strategists- Anna Roach & Kyra Pacific
Strategists- Kate Bossi, Kaeleigh James & George Gray
Media Planners- Autumn Soucy & Lily Stump
Production- Jacob Bolger
Copy Writers- Hunter Normand & Hayden Grow